A Brand Growth Agency that supports hungry clients with
smart and characterful thinking.
What we do.
We create growth through insight, research, strategy, innovation, and branding that delivers.
We are a creative and characterful resource for hungry and brave clients who believe their brands and businesses deserve to be bigger.
We believe in working smarter and thinking differently. And we love results.
We work as an extension of our clients teams - after all, no-one knows your brands and customers like you do!
Is a pivotal part of our process, we ensure that the latest trends are incoporpoated into our thinking and have expertise specifically in the Microbiome, Regenerative Agriculture and the science behind Flavour.
We have a knack for talking about what our clients do/make in a way that excites consumers and makes them what to hear more.
From Bacardi to Birds eye and Danone to Dolmio - we have helped some of the world's biggest brands create successful strategies and tell stories that connect and stand out from the crowd. Our roadmaps serve as overarching narratives, and focus on what you bring to market and how to talk about that in a benefit led way.
As the worlds' leading claims agency, we've spent years and completed hundreds of projects around the world, specifically creating powerful product claims. Claims are the promise your product makes. We make sure they stand out to consumers and tickle their unconscious needs and wants.
Most companies have endless ideas for new brands / products / services etc. Working with your team we filter through all the ideas, freshen them up with new trends and targeted thinking, splinkle in some provocative challenges and create something everyone is proud of.
We love to take time to uncover what consumers are really up to and so do longer immersions, week-long diaries and various other approaches with consumers to find out what they’re really doing, not what they choose to tell us, or think we want to hear!
Working with a core team of experts, we have looked at understanding the regenerative organic potential for the future of Arla Organic
For Arla Organic Europe
Concept, range design and fruit forward claims for The Secret Nature of Fruit’s latest innovation
For Dole Asia Holdings Ltd
* Image from The Secret Nature of Fruit
A strategic deep dive into planet positive beauty stretching to 2030 with a global team of experts, and creation of key platforms from which all 15 Unilever beauty brands can innovate from in the future.
For Pitch & Unilever Beauty & Personal Care
Investigating the potential of new farming systems like mob grazing on herbal leys on product quality and innovation
For Arla Organic Europe
The Regen-Organic Opportunity
‘Sustainable’ is not good enough. How and what we farm in order to provide nutritious food that rebuilds the ecological resilience of our ecosystems is an increasingly urgent conversation we keep having with our clients. The regenerative organic opportunity utilises integrated livestock to produce the best food in a way that works with nature and is certainly approved by the conscious consumer, even in these high food cost times.
The Microbiome Opportunity
The global human microbiome market is expected to reach an estimated $1.5 billion by 2027, with particular opportunities in pre, pro and post biotic food/supplements. Our innovation and strategy work with multiple global clients has tapped into this area in a variety of ways, often drawing on the gut, skin, brain and even lung axis to enable holistic health stories.
The Flavour Opportunity
We have invested significant time and resources to help our food and drink clients by becoming ‘flavourists’. We recognise the importance of understanding the flavour journey for consumers, from expectation of a product experience, through to purchase and consumption. Emotions such as nostalgia, and understanding the importance of aroma are critical for a brand to create a full consumer experience.
