Oh, that's smart...

A great challenge and some top feedback from Drake’s, one of the England’s classiest brands.

THE CHALLENGE

“I want to crystallise the Drake’s brand and be to be clear on where to take us in order to realise a brand with great style and genuine integrity”

MICHAEL DRAKE

OUTCOME

“Through incisive, rigorous and straightforward analysis Underdog were able to open our eyes to what we really have inside our own business, helping to crystallise what we really stand for with no short amount of passion and drive they unlocked the fundamentals that were challenging our business and prohibiting our progress. They helped us overcome these significant hurdles and we’ve never looked back.”

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